Yota (campaign 360)
The whole company is built on the idea of not thinking about Yota, because Yota customers really don’t need to think about it—no worrying about unclear charges or wasting time sorting things out with customer support. And in the end, we achieved the exact opposite—we made people think about Yota.
The commercial concept is cyclical, with a hypnotic animation of the phrase "Don’t think about Yota."